How can sport drive economic growth and global branding for a major city? Joe Manning, Managing Director of MIDAS, explains how Manchester’s world-famous United and City clubs can be leveraged to attract investment and fuel growth across the wider regional economy.
There is an alignment of interests of the whole growth story in the city, and also both of the football clubs are big actors in terms of the social elements of acting within the community…Both recognize the importance of being part of that because they are huge historical institutions.
Joe Manning Managing Director at MIDAS