Gbemi Abudu is connecting many dots through her fascinating work for the NBA in Africa – her childhood sports fandom in southern California, her deep brand-building expertise, her family background, and her passion to transform society through sport. She joins us to reflect on how one thing led to another in her career, and shares advice for those eager to work in sport.
One thing we noticed is that, compared to other parts of the world, you don’t necessarily have a local league in Africa, and that’s where the birth of the Basketball Africa League came out of, which gives locally grown players a chance to play on the continent.
Gbemisola Abudu NBA Africa Vice President, Country Head for Nigeria