If you consider presidential politics a sporting contest, it’s worth noting that sports dominated television in 2024, accounting for 97 of the 100 most-watched programs last year. The other three spots were occupied by the Macy’s Thanksgiving Day Parade and the awards ceremonies for the Oscars and Grammys. And as always, the Super Bowl—the crown jewel of sports media—lorded over the landscape of American TV, drawing in at least twice as many viewers as anything else. It will do so again on Sunday when Kansas City and Philadelphia face off in Super Bowl LIX.
The Last Arena: How Sports Are Shaping the Future of Media
GGL co-director Andrés Martinez wrote about the "sportification" of media in advance of Super Bowl LIX.