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The 1999 U.S. Women’s National Soccer Team Changed Global Sport — and America’s View of Soccer — Forever

An excerpt published in Sports Business Journal from Great Game Lab co-director Andrés Martinez's new book, The Great Game: A Tale of Two Footballs and America's Quest to Conquer Global Sport.

In this book excerpt from The Great Game, Andrés Martinez, reflects on his attendance at 1999 Women's World Cup matches with his mom and a more recent interview with USWNT captain of that '99 squad, Julie Foudy. He explains two of the greatest feats and legacies of the 1990s USWNT, and their equally remarkable successors: they turned soccer into a naturalized American, and they inspired the rest of the world to embrace women’s sport more broadly. In other words, they globalized the idea and reality of successful women’s sports by how they Americanized the world’s game.

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